It depends on the level of service you’re expecting. They say, “It’s all about sales and number of listings.” We say, “It’s all about satisfying our customers.” And the difference comes down to the fact that there are differing motivations with the agency options available for a company’s commercial real estate needs. National franchises are very proud of the quantity of their listings and the closing numbers of their sales. A local agency like this one measures performance with a different stick. We take the approach of listening to a potential client’s needs first, asking clarifying follow-up questions, and then offering our suggestions and recommendations to achieve the client’s goals. We believe that doing this well is doing our job well.
In many cases, this will lead the client to a solution that serves him or her well, though it many not result in a big sale for our agency. Yet we still that consider it one of our hallmark successes. The difference between a national, franchised firm and a local firm like us here in northern Nevada is that it’s not about sales numbers for us – it’s about finding our client the best solution for their needs. That will always be our goal, over and above how many listings we have or what our closing numbers are. It’s how we count our success stories.
Brian Fagan, president of Selective Real Estate Investments, puts it like this: “There are few professionals that actually ‘go the extra mile.’ After bringing two of our industrial assets totaling over 750,000 sf to 100% occupancy, Tom Miller of Miller Industrial Properties did not just collect a commission check and move on. He continues to keep us informed of the Reno/Sparks market as well as broader industrial market trends. Overall, looking out for a client’s best interests is his top priority.”
So how do you choose which agency is best for your company? It’s simple, really. Just consider where your personal needs will be best served. And once you’ve made your decision, be sure to ask your potential new agent these three critical questions.
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